Soul 2 Sole

This tie-dye clothing startup wanted to make a splash! So for this project, Volcano produced bright, bold and vibrant photography in a disused quarry using the art of graffiti to make the colours of the clothing pop! The models were styled with an urban edge and positioned against a very raw, dusty, rusty backdrop. The CEO of Sole2Soul was thrilled with the imagery and used it to promote her clothing on social media which resulted in an increase in sales. Wicked work team!