NHS Bowel Screening TV commerical

The team at Volcano were commissioned by the NHS to create a powerful TV campaign encouraging men to volunteer for self test bowel screening. Joined by the legendary Welsh Rugby Union player, Jamie Roberts, we shot the campaign over the course of 2 days and submitted the final edit to Clearcast for televised approval. The campaign was a huge success garnering more support and a higher screening rate for men over 50 in Wales. The strength of Jamie Roberts’ star power and medical background helped raise awareness of the importance of bowel screening and encouraged men to take the issue seriously. If you’re organisation is trying to raise awareness of an important issue then televised adverts may be the key.